Portfolio

Travel writing, web design, and content creation work by Melanie Gordon.

By Melanie Gordon

Business Insider Author Profile

By Melanie Gordon

Fodor’s Travel Author Profile

Uproxx Life Travel Writer

A collection of my writing for UPROXX Life.

Travel Writing for Maddy’s Avenue

Website design: Fango Immersive Experiences

  • Develop a vibrant, user-friendly website that embodies Fango's commitment to cultural curiosity and creative expression, enhancing online engagement and accessibility for its art workshops and experiences in Santa Catalina, Panama.

    • Website Design & Development

      • Craft a modern design reflecting Fango's artistic and cultural values.

      • Ensure intuitive navigation for seamless user experience.

      • Integrate features such as event calendars, booking links, forms, and image galleries to showcase workshops and experiences.

    • SEO Optimization

      • Implement best practices, including:

        • Descriptive image alt text.

        • Clean, keyword-rich URL slugs.

        • Strategic header structures.

        • Engaging and optimized copywriting to attract relevant traffic.

    • A fully functional, responsive website aligned with Fango's brand identity.

    • Integrated dynamic elements to enhance user interaction and showcase offerings.

    • SEO-optimized content to improve search engine visibility and attract potential participants.

Website Design:
99 SURF LODGE

  • Simone, owner of 99 SURF LODGE, wanted a clean, sophisticated, and easy to navigate website that focuses on new lodge photos and copy to highlight the all-inclusive or a-la-carte experience. Simone also requested new pages to act as advertisement for the lodge’s future events and retreats.

  • Fresh original copy, scroll animation photos, and an “Experience” page give site visitors a glimpse into their stay at 99 SURF LODGE. Added surf package descriptions on the home page highlight the a la carte or all-inclusive package options, while a new “Events” page displays future retreats and events for visitors to attend.

  • From start to finish, this customized Squarespace website design project, including SEO and domain transfer, took 30 days to complete.

Hotel Marketing Projects

Social Media Content