The Living in Flow
Creative Studio
Websites, content + digital strategy for boutique hospitality brands.
Great brands don’t just need more visibility. They need coherence.
I help boutique hotels and experience-led brands bring the feeling of what they’ve created online — through thoughtful websites, storytelling, content, and strategy that help the right people find you, feel something, and book.
After 4+ years traveling the world as a travel writer — and working behind the scenes with boutique hotels and experience-led brands — I’ve learned what makes people stop, feel something, trust a place, and book.
I work with brands where the experience matters as much as the space itself, and where the digital presence should feel like an extension of the physical world — not a watered-down translation of it.
Ways to Work Together
Website Design + Strategy
For boutique hotels and experience-led brands ready for a website that reflects the quality of what they’ve actually built.
I bring together strategy, design, storytelling, and the guest journey to create websites that don't just look beautiful — they make it easier for the right people to understand your brand, trust it, and book.
Projects from $2,500
Social Media + Content
For hospitality brands that want their online presence to feel as considered as the experience itself.
From ongoing Instagram management to on-site storytelling, I turn the spaces, people, food, details, and experiences behind your brand into content that gives people a reason to stop — and a reason to want to be there.
Management from $700/month
Website Design + Strategy
A beautiful website is only the beginning.
Your website should make it easy for someone to understand what makes your brand different, imagine themselves there, trust what they're booking, and take the next step.
I design and refine websites for boutique hotels and experience-led brands with the full guest journey in mind — bringing together strategy, structure, storytelling, visuals, and functionality so your digital presence feels as thoughtful as the experience you've created in real life.
Every project is shaped around your brand and can include:
Website strategy + site architecture
Custom website design or redesign
UX + guest journey
Copywriting + messaging refinement
Brand + visual direction
Photography curation
Mobile optimization
SEO foundations
Booking + inquiry pathways
Third-party integrations
Launch support
Whether you're starting from scratch or have outgrown the website you already have, we'll look at what's working, what's getting in the way, and what your guests actually need from the moment they land on your site to the moment they're ready to book.
Website projects from $2,500
Selected Work
-
![]()
99 SURF LODGE: Website Design · Digital Strategy
-
![]()
Santa Sophia Studio: Website Design
-
![]()
Villa Avellana: Content Creation (3M+ views)
-
![]()
Catalina's Hideaway: Website Strategy + Design · Brand Refinement
Hospitality storytelling that reached millions
For a boutique villa in Costa Rica, I created a reel around their yacht day and beach picnic experience.
That first reel inspired a second version that reached more than 3 million views and brought in hundreds of inquiries.
That’s how I approach content: paying attention to what resonates, understanding why it works, and evolving the storytelling from there.
Additional Creative Support
À LA CARTE ON-SITE CONTENT CREATION
From $500/day
BLOG + NEWSLETTER WRITING/MANAGEMENT
From $500/month
WEBSITE MAINTENANCE
Custom / monthly
Kind Words
Simone Zanini, Owner 99 SURF LODGE
"I loved working with Melanie on the new hotel website! Her wide range of digital competencies and meticulous attention to detail were fundamental to the success of the project. I highly recommend Melanie if you are looking to upgrade your digital presence."
Rafa & Iban, Owners Casa Marimba
“Melanie was amazing! She did a really good job improving our website and creating a bunch of digital arts and blog posts we needed. She adapted to our vibe and requirements super fast and was always improving in order to give the best of herself. The communication with her was perfect, everything was clear. She even gave yoga classes to our customers and we got great feedback from them.”
Madison Cornelius, Maddy’s Avenue Food + Travel Blog
“I work as a travel publisher and engaged Melanie to write creative, SEO-focused articles about the places she visits. For many years prior, I have known Melanie to be a passionate, creative, kind, open, and honest person. Unsurprisingly, these qualities come through in her work too, as she consistently churns out detailed and soulful pieces, on time, that always hit the brief. I thoroughly enjoy working with Melanie and would recommend her writing services to anyone looking for stellar content!”
Roberta Buono, Owner of Fango. and Santa Sofia Art Studio
“I'm really happy with the website Melanie created for my project, Fango. She was very professional, quick, and understood exactly what I needed. Working with her was a pleasure!”
Have a project in mind?
Tell me a little about your brand, what you’re working on, and where you could use support.
Social Media + Content
Your social presence should feel like being there.
Story-driven Instagram management and content creation for boutique hospitality brands — designed to capture what makes your space distinct and turn it into a presence people want to follow, remember, and ultimately experience for themselves.
The Essentials
Done-for-you Instagram management using your existing content.
You send the camera roll. I turn it into a consistent, intentional social presence — editing your content, finding the stories worth telling, writing in your brand voice, and managing the publishing so you don’t have to.
Includes:
Onboarding + brand strategy call
Content organization + editing
3 reels per week
Captions written in your brand voice
Posting + publishing
Ongoing creative direction
$700/month
On-Site Content + Management
One shoot. Months of content to work with.
I come on-site to capture the spaces, experiences, food, people, and details that make your brand distinct — building a strategic library of photo + video content we can continue turning into social content long after I leave.
No more scrambling for something to post or relying on whatever happens to be sitting in the camera roll.
Full-Day Content Shoot — $1,000
A focused content refresh designed to give your brand a fresh bank of high-quality visuals.
You'll receive:
Full day of on-site content creation
Curated library of edited photos + vertical video
Property, room + detail content
Food + beverage content
Experiences + amenities
Lifestyle + atmosphere
Organized digital content library
Creative direction + content concepts
+ $700/month ongoing management
I turn that library into your ongoing Instagram presence, including 3 reels/week, captions in your brand voice, posting, content planning, and creative direction.
2-Day Brand Storytelling Shoot — $3,000
A deeper creative production designed to capture not only what your brand looks like, but the people, personality, and story behind it.
Includes everything in the Full-Day Shoot, plus:
2 full days of on-site content creation
Professional camera photo + video
Founder story + interview
Team interviews + behind-the-scenes storytelling
Brand story footage
Guest experience + lifestyle storytelling
Expanded photo + video library
Story-driven content concepts
Deeper creative + visual direction
The result is a richer library of evergreen brand assets you can use across social media, your website, newsletters, launches, and marketing for months to come.
+ $700/month ongoing management
I continue turning that library into reels, captions, and an intentional Instagram presence after the shoot.
Plan an On-Site Shoot