The Living in Flow
Creative Studio
Websites, content + digital strategy for boutique hospitality brands.
You've built something worth traveling for. Let's make sure people know it.
Your website and social media should do more than look beautiful. They should help you stand out, attract the right people, and turn interest into bookings.
I help boutique hotels and experience-led brands turn what makes them special into a digital presence that captures attention, builds trust, and inspires people to book.
After 4+ years traveling the world as a travel writer — and working behind the scenes with boutique hotels and experience-led brands — I’ve learned what makes people stop, feel something, trust a place, and book.
I bring that perspective into every project, combining a traveler's eye with a creative strategist's approach to building digital experiences that reflect the care, personality, and intention behind your brand.
Ways to Work Together
Your business deserves a website that looks as good as the experience you've created — and makes it easy for people to book.
I combine thoughtful design, clear messaging, intuitive navigation, and digital strategy to help boutique hospitality brands stand out, build trust, and turn more website visitors into inquiries and bookings.
Projects from $2,500
Website Design + Strategy
Your next guests and customers could be discovering you on Instagram right now. Give them a reason to stop scrolling.
From ongoing Instagram management to on-site photo and video creation, I turn the people, places, and experiences behind your brand into content that builds interest, strengthens your presence, and makes people want to experience it for themselves.
Management from $700/month
Social Media + Content
Website Design + Strategy
A beautiful website is only the beginning.
Your website should do more than showcase what you've created. It should help potential guests and customers understand why they should choose you, build confidence in booking, and make taking that next step effortless.
I design and refine websites for boutique hospitality and experience-led brands, combining thoughtful design, compelling storytelling, intuitive navigation, and strategic booking pathways to turn more interest into inquiries and bookings.
Every project is shaped around your brand and can include:
Website strategy + site architecture
Custom website design or redesign
UX + customer journey
Copywriting + messaging refinement
Brand + visual direction
Photography curation
Mobile optimization
SEO foundations
Booking + inquiry pathways
Third-party integrations
Launch support
Whether you're starting from scratch or have outgrown your current website, we'll identify what's working, what's holding you back, and how to create an online experience that supports your business goals.
Website projects from $2,500
Selected Work
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99 SURF LODGE: Website Design · Digital Strategy
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Santa Sophia Studio: Website Design
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Villa Avellana: Content Creation (3M+ views)
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Catalina's Hideaway: Website Strategy + Design · Brand Refinement
Hospitality storytelling that reached millions
For a boutique villa in Costa Rica, I created a reel showcasing their yacht day and beach picnic experience.
After seeing what resonated with viewers, I developed a second version that reached more than 3 million views and generated hundreds of inquiries.
That's the difference between simply posting content and approaching it strategically: understanding what captures attention, building on what works, and turning beautiful experiences into genuine interest in your business.
Additional Creative Support
À LA CARTE ON-SITE CONTENT CREATION
Fresh photography and video tailored to your needs, without an ongoing management commitment.
From $500/day
BLOG + NEWSLETTER WRITING/MANAGEMENT
Thoughtful, brand-aligned storytelling that keeps your audience connected beyond social media.
From $500/month
WEBSITE MAINTENANCE
Updates, refinements, and continued support to keep your website running smoothly as your business evolves.
Custom monthly support
Kind Words
Simone Zanini, Owner 99 SURF LODGE
"I loved working with Melanie on the new hotel website! Her wide range of digital competencies and meticulous attention to detail were fundamental to the success of the project. I highly recommend Melanie if you are looking to upgrade your digital presence."
Rafa & Iban, Owners Casa Marimba
“Melanie was amazing! She did a really good job improving our website and creating a bunch of digital arts and blog posts we needed. She adapted to our vibe and requirements super fast and was always improving in order to give the best of herself. The communication with her was perfect, everything was clear. She even gave yoga classes to our customers and we got great feedback from them.”
Madison Cornelius, Maddy’s Avenue Food + Travel Blog
“I work as a travel publisher and engaged Melanie to write creative, SEO-focused articles about the places she visits. For many years prior, I have known Melanie to be a passionate, creative, kind, open, and honest person. Unsurprisingly, these qualities come through in her work too, as she consistently churns out detailed and soulful pieces, on time, that always hit the brief. I thoroughly enjoy working with Melanie and would recommend her writing services to anyone looking for stellar content!”
Roberta Buono, Owner of Fango. and Santa Sofia Art Studio
“I'm really happy with the website Melanie created for my project, Fango. She was very professional, quick, and understood exactly what I needed. Working with her was a pleasure!”
Whether you're launching something new, refreshing your digital presence, or looking for ongoing creative support, I'd love to hear what you're building.
Tell me a little about your business and what you have in mind, and we'll explore how I can help bring it to life.
Have a project in mind?
Social Media + Content
Your social presence should feel like being there.
People aren't just booking a room, a tour, or an experience. They're imagining how it will feel to be there.
I help boutique hospitality and experience-led brands turn that feeling into compelling social content — building recognition, attracting the right audience, and giving potential customers a reason to choose you when they're ready to book.
The Essentials
Done-for-you Instagram management using your existing content.
You send the camera roll. I turn it into a consistent, intentional social presence — editing your content, finding the stories worth telling, writing in your brand voice, and managing the publishing so you don’t have to.
Includes:
Onboarding + brand strategy call
Content organization + editing
3 reels per week
Captions written in your brand voice
Posting + publishing
Ongoing creative direction
$700/month
On-Site Content + Management
One shoot. Months of content to work with.
I come on-site to capture the spaces, experiences, food, people, and details that make your brand distinct — building a strategic library of photo + video content we can continue turning into social content long after I leave.
No more scrambling for something to post or relying on whatever happens to be sitting in the camera roll.
Full-Day Content Shoot — $1,000
A focused content refresh designed to give your brand a fresh bank of high-quality visuals.
You'll receive:
Full day of on-site content creation
Curated library of edited photos + vertical video
Property, room + detail content
Food + beverage content
Experiences + amenities
Lifestyle + atmosphere
Organized digital content library
Creative direction + content concepts
+ $700/month ongoing management
I turn that library into your ongoing Instagram presence, including 3 reels/week, captions in your brand voice, posting, content planning, and creative direction.
2-Day Brand Storytelling Shoot — $3,000
A deeper creative production that captures more than beautiful visuals. Through professional photography, video, founder interviews, and behind-the-scenes storytelling, we build a library of content that communicates the people, personality, and purpose behind your brand.
Includes everything in the Full-Day Shoot, plus:
2 full days of on-site content creation
Professional camera photo + video
Founder story + interview
Team interviews + behind-the-scenes storytelling
Brand story footage
Guest experience + lifestyle storytelling
Expanded photo + video library
Story-driven content concepts
Deeper creative + visual direction
The result is a richer library of evergreen brand assets you can use across social media, your website, newsletters, launches, and marketing for months to come.
+ $700/month ongoing management
I continue turning that library into reels, captions, and an intentional Instagram presence after the shoot.
Plan an On-Site Shoot