The Living in Flow
Creative Studio
Story-driven content for boutique hospitality brands
Great brands don’t just need more visibility. They need coherence.
I help bring cohesion to how place-led brands show up online — aligning storytelling, content, and discoverability so what they’ve built is clearly understood, easily found, and naturally booked.
After 4+ years traveling the world as a travel writer, I’ve learned what makes people stop, feel something, and book. I work with boutique hotels, restaurants, and place-led projects where the experience matters as much as the space itself — and where the online presence needs to feel like an extension of the physical world, not a translation of it.
It’s rarely just what something looks like. It’s whether it feels real before you arrive.
If your content doesn’t reflect the atmosphere of your space, you’re not attracting the right guests — or the bookings that should come with it.
Your digital presence should let people feel the experience before they arrive, and move toward it with intention.
Drawing more of the right eyes to your business.
Hospitality storytelling that reached millions
For a boutique villa in Costa Rica, I created a reel around their yacht day and beach picnic experience.
That first reel inspired a second version that reached over 3 million views and brought in hundreds of inquiries.
This is how I approach content:
paying attention to what resonates and evolving storytelling from there.
Essentials
Done-for-you Instagram management using your existing content.
You send the camera roll.
I edit, write, post, and manage the storytelling.
Includes:
onboarding call
content organization + editing
3 reels/week
captions in your brand voice
posting
ongoing creative direction
Investment:
$700/month
VIP Package
On-site content creation + ongoing management.
For brands that want their atmosphere captured professionally from the source — not just managed afterward.
I come on-site to capture the details, spaces, food, people, and experiences that make your brand feel distinct, then continue managing your Instagram afterward.
Includes:
tailored on-site content shoot
photo + video library
reels, captions, posting
ongoing Instagram management
Investment:
Full-day shoot: $1,000 + $700/month
2-day storytelling shoot:
$3,000 + $700/month
Founder story, richer storytelling, deeper visual direction.
Simone Zanini, Owner 99 SURF LODGE
"I loved working with Melanie on the new hotel website! Her wide range of digital competencies and meticulous attention to detail were fundamental to the success of the project. I highly recommend Melanie if you are looking to upgrade your digital presence."
Rafa & Iban, Owners Casa Marimba
“Melanie was amazing! She did a really good job improving our website and creating a bunch of digital arts and blog posts we needed. She adapted to our vibe and requirements super fast and was always improving in order to give the best of herself. The communication with her was perfect, everything was clear. She even gave yoga classes to our customers and we got great feedback from them.”
Madison Cornelius, Maddy’s Avenue Food + Travel Blog
“I work as a travel publisher and engaged Melanie to write creative, SEO-focused articles about the places she visits. For many years prior, I have known Melanie to be a passionate, creative, kind, open, and honest person. Unsurprisingly, these qualities come through in her work too, as she consistently churns out detailed and soulful pieces, on time, that always hit the brief. I thoroughly enjoy working with Melanie and would recommend her writing services to anyone looking for stellar content!”
Roberta Buono, Owner of Fango. and Santa Sofia Art Studio
“I'm really happy with the website Melanie created for my project, Fango. She was very professional, quick, and understood exactly what I needed. Working with her was a pleasure!”
Ready for your own success story?
Exclusive Add-Ons
ON-SITE PHOTO & VIDEO CONTENT CREATION
I capture how your brand feels in real life — turning your space, people, and experiences into visual stories that attract the kind of guests who already resonate with you.
From $1,000/day
BLOG + NEWSLETTER WRITING/MANAGEMENT
I shape how your brand communicates and stays top-of-mind for guests before, during, and after they book.
$650–$950/month
WEBSITE DESIGN & MAINTENANCE
I design how your brand is experienced online — so guests instantly understand who you are, trust what you offer, and feel compelled to book before they even reach out.
From $2,500